Setup Your WordPress Website In 20 Minutes

Setup Your WordPress Website In 20 Minutes


The better approach is to have separate namesqueeze pages for your different keyword themes. For example, with the “discount iPod” theme, you could have different specific keywords, such as “discounted iPods”, “discount iPods”, “where discount iPod”.
Each theme has it’s own adgroup. And you have a separate page for each theme. The pages don’t have to be drastically different. They just each “speak” to that theme, using the keyword (and some variations), and you’re making sure the page is playing up what you’re selling from that angle.
This may seem like a lot of work. But I’d say it’s just part of the overall “evolutionary process” that you go through with Adwords. As you find keywords that work particularly well, you put more focus on them.
In the iPods niche, I started out with a wide range of keywords in one adgroup. Then as I found keywords that were paying off, that gave reason to define themes for them and break those themes off into separate adgroups. Each adgroup got it’s own “tweaked” version of the landing page.

Advanced class: using scripting for one-page approach
In some cases I create separate pages, as outlined above. But in most cases I actually use PHP scripting to have one page serve the place of multiple pages.
Your page can then see the keyword used, and change text accordingly. You can make this as simple or complex as you want. Just having a simple approach works pretty well.
The simple approach is to put the keyword at the top as a type of headline (though different color than your regular headline). And then at the bottom of the page.
It would probably be best to give an actual page for you to see.
Though I have to warn you that this is for a sex advice site (for men) that I have. It is a little “PG-13”, so don’t go if you’re easily offended by such things.

After advertising I found that some searches really related to “wife” or “girlfriend” and so I separated those out as different themes. The regular (default) headline says “any woman”. But I made it so the headline would put in “wife” or “girlfriend” in the headline if the keyword has either of those words in it.
I then put echo the keyword in the bottom, as a subtle link. The point of that is not only to put in the keyword, it also gives a “backdoor” link to go further. I’ve found that I get more “mileage” out of a namequeeze that way. The people that click a link like that are generally the people that weren’t going to respond anyway. He’s already gone through the page and not signed up. He then sees a link that’s his keyword (which is often the same as his actual search). So he clicks on that.
I get extra signups and sales using that trick. And it works nicely with the “dynamic keyword insertion” I have there. I could have tons of different keywords, and the page will always put in the keyword at the bottom. It wouldn’t really be worth it to create separate pages just for that (other than for extremely valuable keywords). But with scripting you can do it for free!
I’ll give some of the pieces here to do this. If you need more detail, let me know. The script is PHP, but you could just as easily do the same thing in ASP, javascript (but the problem there is it wouldn’t work for those that have javascript turned off), or really any “backend” scripting language you use.
The first thing is to pass the keyword so your page can see it.
I’ve seen people do this by having a separate URL for each keyword. But that’s the barbaric way of doing it. Plus you lose the ability to track your ads that way – you’re passing a keyword destination URL, rather than the ad destination URL.
Avoid the work and the headaches of doing separate keyword destination URLs.
You can just pass the keyword using dynamic keyword insertion (DKI).
Everyone talks about DKI in your ad copy (especially headline), but no one talks about doing it in your destination URL.
Here’s the secret way of doing it that no one else thinks to try:
“kw={keyword}” The point is that you’re taking the keyword and passing it as a variable in your destination URL (via the query string). Actually having the variable named “kw” is arbitrary. You can name it anything.
So for the “womenloveyou” example here is a destination URL I have:{keyword}
Side note: I pass in an ad number (ad=17) so I can track ad performance.
The destination page can then take that keyword and use it.
In PHP I do that in this way: $kw = $HTTP_GET_VARS[‘kw’];
I have a variable that’s the same name (though it doesn’t have to be) as the variable I’m passing.
You can then “echo” it on your page wherever you want. Such as:
<?php echo $kw; ?>
Hopefully I’m not scaring you off with with scripting “code”. If nothing else know that you have this option available. And if you can’t do it (or don’t want to) it’s easy enough for any decent webmaster (that can do scripting) to do.
Final thoughts
I recommend namesqueezes as the default way of making initial contact with your visitors.
If you’re depending on sales from just 1 visit, without using email to do ongoing followup, you’re really making it hard on yourself. You pay for a click and after that visitor is gone (usually without buying) then you’ve gotten zero return. But if you get the email signup, then you get a lot more chances to convert.
As for namequeeze vs just a “regular” newsletter signup (as a side box on 1 or more pages):
Sure you could throw in newsletter signup forms in your store, or as an aside in your salesletters. But you’ll be kind of shooting yourself in the foot that way. You want your visitor to mainly be sold on one thing or the other: signing up or buying.
Now for namesqueezes I do recommend having a “backdoor” link where someone can go elsewhere and explore further (such as to your main salesletter, further content, store). But those are designed to keep a non-subscriber on your site. Someone who has already passed on signing up and is finishing reading “what else you have to say”.
In other words, you’re focusing on getting the signup, but getting extra value from those who would otherwise do nothing. The same idea as giving an “exit popup” to someone who leaves your page without doing anything.
If you do a namequeeze right, with well-targeting traffic, then a high percentage of visitors will signup.
After they signup you can then immediately show an actual salespage (or whatever you choose).
From there on, you can send ongoing emails to them (as long as they don’t opt-out of the list).
I should mention that my philosophy with email lists is that you’re giving valuable free information. You play up the value of what you’re selling, but the emails must have value unto themselves.
But a beautiful thing about lists is that you can give different information, different angles, different offers, that in turn give a higher conversion per subscriber.
You have a big added benefit, that a lot of people don’t appreciate: You can try different things per subscriber, giving a lot more market feedback information to work with.
It’s interesting to look at that information, after you’ve gotten a good amount of subscribers that have seen a number of your messages. You can start to see patterns.
I tend to do free courses, which are sent out via autoresponder. So each subscriber gets course 1 through x number, with an occasional “broadcast” email.
When looking through what links were clicked and which ones brought results, it’s always interesting.
I’ll see some topics and links that get almost no clicks. And others get clicks like crazy. After seeing that I may figure it out in hindsight (like I’ll see the “low-click” links had no decent callto-action). But you really need to get the data to start seeing and comparing.
Comparing a visitor that just goes to a salesletter, with one who subscribes to your list and gets 20 emails messages in your course: In the first case you just know she responded or didn’t respond to that particular version of your salesletter. In the other case you see how she responds to 20 things you’re giving her (and each of those can have multiple links). And even if you just have one main salesletter, you can try a number of different versions of the salesletter (emphasizing different things, speaking in different ways).
You’re getting a lot more chances to convert the given prospect. And a lot more information as well – so even if she doesn’t buy, you’ve still gotten a lot more information out of the process.
And that kind of thing is what separates the “dabblers” from the hugely successful people online. Getting information and making strategic use of it.
It can propel you from breaking even (or losing money) to finding the magic combination that works for your market.
And the idea of getting information, plus agility in responding to it, is what makes namesqueezes and Adwords such a lethal combination!
With Adwords you can instantly get different kinds of traffic, for whatever keywords you want. Namesqueezes allow you to hit a given visitor (as a subscriber) in as many ways as you can think of.
And on top of it all you test, track, analyze, and improve, as you go, to keep increasing your return.
There’s always hidden gold to be discovered in all those things!
So get started, have fun, and make more money.

Setup Your WordPress Website In 20 Minutes” için 8 yorum

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